Data Science, ML/Ops and Customer Churn, Major telco

Data Science & MLOps Transformation - Major Telco

Overview

A major Australian telecommunications provider needed to move beyond ad hoc notebooks and build a production-ready machine learning capability.  Innablr designed and delivered a secure, scalable Data Science and MLOps platform on Databricks — enabling the client's own team to build, deploy, and monitor churn prediction models independently, with a reusable foundation for every model that follows.

Client: Major Australian Telecommunications Provider

Technologies: Databricks, MLflow, Unity Catalog, AWS, Azure DevOps CI/CD, Infrastructure as Code (IaC), GitOps

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Challenges

The client's Data Science team had the capability to build models but lacked the infrastructure to take them to production. The primary objectives of the engagement were:

  • Secure Data Access: Provide governed, read-only access to production data for model training without compromising security controls.
  • MLOps Infrastructure: Establish automated CI/CD pipelines for machine learning to ensure consistent and reliable model deployment.
  • Scalable Compute: Provision dedicated compute resources tailored specifically for data science workloads.

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Solution

The Solution

The Innablr team structured the engagement across three parallel workstreams — data access, MLOps infrastructure, and data ingestion — delivering working infrastructure at every milestone rather than a single big-bang release. By building the platform before the model, DX1 ensured that every subsequent initiative would be faster, safer, and more observable than the one before it.

Key Technical Pillars:

  • Secure Sandbox & Production Read-Only Access: Provisioned a dedicated Sandbox schema and established governed, read-only access to production data via Unity Catalog, with synthetic datasets to unblock the team from day one.
  • MLOps Framework: Configured automated CI/CD pipelines, dedicated compute clusters, and a full model training, evaluation, and monitoring framework using MLflow.
  • EDW Gap-Fill Ingestion: Identified missing variables from the Enterprise Data Warehouse and engineered ingestion pipelines into the Databricks Data Lake to maximise model accuracy and coverage.

Key Outcomes & Results

  • 30 Days to Governed Environment: The data science team was unblocked within the first month, operating in a secure, two-tier environment with full Unity Catalog governance in place.
  • 90 Days to Production Model: The first churn prediction model was deployed to production via GitOps and automated MLOps pipelines — a first for the organisation.
  • Reusable MLOps Platform: The infrastructure built for churn is not a one-off. Every model the team builds from here follows the same governed, automated path to production.
  • Team Capability Uplift: DX1 worked embedded with the client's data science team throughout — not a handover at the end. The team owns the platform.
  • Self-Service Analytics: Genie natural-language querying gives Finance and Operations direct access to answers, reducing reliance on the data team and cutting time-to-insight.

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